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Posts Tagged ‘Beer’

Marketing Beer Mugs Responsibly

Thursday, September 9th, 2010

As common as forks and spoons, beer mugs actually date back to 10,000 BC, the Stone Age! Indeed, people from different parts of the world, from different civilizations have been drinking ever since long, long time ago. The Egyptians believed Osiris was the one who created beer, a gift and necessity of life. Babylon’s Code of Hammurabi not only mentioned alcohol, it was given a relatively high attention. The Babylonians even worshipped a wine goddess and offered wine and beer to their gods. Alike Babylonians, The Chinese offered their gods alcoholic beverages as well. In fact, they believed alcohol was prescribed by heaven. In a nutshell, alcoholic beverages were perceived as sacred beverages. Now, let’s look at the society today. When someone mentions alcohol, what flashes into your mind? Well, the top of mind for most would be drink, drank, drunk and drunk. It seems that alcoholic beverages are not as sacred as they used to be anymore. Thus, pressure has been given to the alcohol industry. In some countries, publicity and advertising of alcoholic beverages are prohibited. These many restrictions are not placed for fun. There are sound reasons behind these acts such as excessive and underage drinking which are not only harmful to health but to the society as well, example, the rise of juvenile crimes. Marketing these beverages is now tougher and more challenging than ever as what is left is below the line marketing. Below the line marketing is where our dear beer mugs come in. Here, they play a splendid role as they are both useful as barware and promotional items. So, how to market beer mugs responsibly? Well, there are few ways to look into. First of all, when you market your beer mugs for a certain brand to create brand awareness, engrave the mugs with creative wordings which encourage responsible drinking and discourage underage drinking. A copy writer could come in place to come up with a catchy tagline while a designer to design the placement of the words or even your beer mug. Though such custom made beer mugs would be costly in production, they would certainly stand out from the crowd, enhancing the beer company’s social responsibility image at the same time. Nowadays, consumers go for designers’ collections and items which are unique. Thus, such meaningful and useful beer mugs will certainly make it to the top. It is an investment worth investing in. Moreover, a great image and reputation is something money cannot buy. Alternatively, beer marketers can come up with drinking awareness campaigns and contests. Get teenagers under 18 to participate. Their challenge would be to come up with beer mugs which discourage underage and excessive drinking. Participants would be rewarded. The winner gets to sign his or her signature on the beer mug which would be marketed world wide and probably be the campaign or brand ambassador. This is not only educational; it would be much cheaper than getting copywriters and designers in place or a celebrity to be your brand ambassador. The ideas above are win-win solutions to market beer mugs responsibly. The public will be educated, beer companies’ brand images will be enhanced and revenue will be generated.


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DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from beer mugs and champagne flutes to tote bags and pens.

Latest Beer Collectibles Auctions

Wednesday, September 8th, 2010

Hey, check out these auctions:

COLLECTIBLE LABATT'S BEER BOTTLE OPENER NEWELL CANADA
360297101998 0 Latest Beer Collectibles AuctionsUS $0.99 (0 Bid)
End Date: Friday Sep-10-2010 13:44:18 PDT
Bid now | Add to watch list
Homer Simpson's Novelty Can of "DUFF" Beer Collectible
300463549443 0 Latest Beer Collectibles AuctionsUS $3.00 (2 Bids)
End Date: Friday Sep-10-2010 14:19:57 PDT
Bid now | Add to watch list

Cool, arent they?

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Beer Glasses & Co: When Beer Dresses Up

Tuesday, September 7th, 2010

Men invented beer. Immediately after, they began to discuss how to drink it. Thousands and thousands years past, a definitive conclusion has not been reached yet, anyway we can say it exists a quite common opinion on how to adapt the shape of the glass to the characteristics of the beer. This has led to a wide categorization of glassware and the beer-style they best exalt, very well described, for example, on the glassware section of Beeradvocate.com. But, of course, there are countless variations.

While at RateBeer.com, they don’t care too much of the size and shape of the glass, and just advise to escape the famous American shaker pint glass, as it works bad – they say – no matter which kind of beer you pour into it, at the Beeradvocate side thought is quite divergent: beer must be respected, presentation of beer is a scientific matter.

The theory is simple stated: since (fortunately) you cannot find, as for men and women and many other human accidents, two identical beers all over the world, and then each beer has its more or less appreciable taste, each beer also should have its unique glass.

If you consider what incredibly variety of beer glasses inhabits the earth and, on converse, the incredibly variety of people searching and collecting them, you are really tempted to believe this theory. Belgian brewers are firmly persuaded that each of their excellent beers deserves its own specific glass. Beer glassware is a matter discussed no less than beer tasting and beer making.

But which factors enter in the engineering of a beer glass? First of all, functionality. And, first of all again, aesthetics. Of course: a good beer glass should be conceived to exalt the taste of a specific beer. For example, a rich aromatic beer will benefit by a tulip glass, helping to trap the flavour and creating and maintaining large head. You can take it to the mouth by the stem, so that your hand does not alter the temperature of beer. And a pilsner glass will showcase the colour and the clarity of your pilsner. In 2007 the Boston Beer Company wanted to create the perfect glass for the Sam Adam Boston Lager. They worked hard to find out the right shape that could improve the experience of drinking a Sam Adam, with a look to the marketing side of the operation and disregarding the aesthetics, as it can be clearly seen. Just to have an idea of how seriously the engineers attended their mission: Sam Adams glass has the bottom etched to guarantee a constant release of bubbles!

Just to contradict the “one style – one glass” principle, in 2006 two Italian beer experts teamed to design the first universal beer tasting glass. Intended to put in evidence the characteristics of every type of beer, the glass was called TEKU, from the first syllables of the names of its creators (Teo Musso and Kuaska) and it is now produced by Rastal, a German glassware company.

Most people may be conquered by the design of beer glasses rather than their functionality. David Hill reports in its blog how he was fascinated by the classic clean form of Kolsch beer glass, the first time he saw one, at the Richard Sapper studio in Milano. You can find the same classic line in German Ritzenhoff beer glass design, but always married to a fine decoration, which may make it more difficult to appreciate the clarity of beer, but it is pleasant by itself. And what say of Lolita beer glasses? They are pilsner glasses hand painted by Californian artist Lolita Yancey. No doubt that here aesthetics overcome functionality. Here aesthetics overcome functionality. So, where is the right point where functionality and aesthetics meet in a balanced mix, to produce an agreeable and functional glass? Difficult to say, or maybe even too easy: it’s at the glass you like most. Use this and enjoy the pleasure it can add to your drinking experience.


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Massimo Viola writes on social and cultural aspects of beer on beermydear.com

 

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